Ontology: the study of the being (onthos).

Here we reflect about the essence of strategy.

Key question: what does it mean to win?

Epistemology: the theory of knowledge (episthéme).

We will research the process of doing things strategically.

Main interrogation: how can I strategize?

Axiology: the principles and values (axios).

Seeking to uncover the ethical guidelines for a good strategist.

Core challenge: why should we do it?